Get comfortable in the uncomfortable.


“If you always do what you’ve always done, you’ll always get what you’ve always gotten.”

I’m sure you’ve heard this phrase before and often we share it with people who are unhappy with their situation and we say, “Well, you know the saying…”

In a shifting housing market, are you unhappy with what you’re getting? What are you doing to change the way you’ve always marketed yourself as an agent?

Sticking signs in yards isn’t enough. Posting “Just Listed” on your social media isn’t enough. Waiting on leads to show up in your inbox isn’t enough.


You have to take a deeper look and a new approach at how you work your business, so you can continue doing what you love…building relationships so you can serve more clients.

So how do you do that?

We’ve been talking with our team of agents about how they can take a fresh look at how they build and nurture their relationships. To do that, it often means stepping outside your comfort zone and trying something new, even if it is uncomfortable.

It’s hard to change the way you’ve always worked your business. I hear it from our agents and understand, but we encourage new ways of thinking, feeling somewhat uncomfortable, and trying new ways to reach buyers and sellers, so our agents remain consistent in their business goals and continue to be successful in doing what they love to do – building a successful real estate business and impacting their clients’ lives.

One of the most helpful parts about constantly navigating the ever-changing world of real estate is that our agents don’t have to do any of it alone. We’ve built a team that helps each of them become more comfortable when doing the things they know are hard or are hesitating tackling. Our marketing team helps our agents be more knowledgeable and comfortable on social media. Our internal mentoring and coaching trains them to be more comfortable making calls and prepares them for a variety of conversations and scenarios. Our leadership team is available at all times to answer questions and guide our agents to success, while continuously providing industry education and insight.


You can build a business in a challenging market by getting comfortable in the uncomfortable, so you keep growing. If you want help from a team to get you there, contact us today.